This year, Domestos continued their partnership with the World Toilet Organisation and is working with Unicef to improve access to basic sanitation for hundreds of thousands of people.
The taboos of this subject have led to many ignoring what is an urgent humanitarian issue, so this year the team decided to raise even greater awareness by commissioning the artists greyworld to create a huge interactive sculpture called The Public Toilet.
Having no privacy on the toilet is a shocking thought and the sculpture playfully explored this by allowing everyone to be seen 'going' in one of the most public and iconic places - right in front of Tower Bridge.
Made from porcelain and squatting four metres high, thousands of people put their face on the sculpture and shared videos of their experience. By appearing on The Public Toilet, people got behind the cause and made the world take notice of a problem that causes the death of millions each year - a gesture proudly shared by Domestos and World Toilet Organisation as they continue a bigger commitment to improving sanitation by helping to provide sustainable, long-term solutions through the Toilet Academy initiative.
Thank you for joining in.
Download ‘Toilets For Health’ written by Dr Elisa Roma and Isabelle Pugh that examines the health impacts of the sanitation crisis.
Thousands of people used The Public Toilet in support of the 1.1 billion who cannot go in private Wait... what?